L'Oreal Paris Feria, Multi-Faceted Shimmering Color, with 3X the highlights, Permanent Hair-Color 20 Black, Leather Natural Black, (Pack Of 24) L'Oreal Paris Feria Permanent Hair Color, 20 Black Leather Natural Black, Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair colors from bright red, platinum blonde, rose gold, and metallic brown, to blue-black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal Paris master colorists for bold, head-turning shades - no appointment necessary. Packaging may vary, what you receive may not be what is reflected on site. L'Oreal Paris Feria Permanent Hair Color, 20 Black Leather Natural Black With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.